Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Paperback) worth Rs. 1150 for Rs. 290 - Amazon

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Paperback) worth Rs. 1150 for Rs. 290 - Amazon

Amazon sells Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Paperback) at discounted price. Actual price : Rs. 1150. Discounted Price : Rs. 290.

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Product Info : “Bridget Brennan’s book provides a highly readable road map to help marketers and salespeople understand women’s beliefs, values, and sensitivities. Given that women account for a high percentage of purchases, while many products are developed and sold by men, a reading of Bridget’s book will go a long way to closing this gap and improving the satisfaction of both genders.” —Philip Kotler, S. C. Johnson & Son Professor of International Marketing, Kellogg School of Management, Northwestern University

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